UX Lead Designer

Camila Falabella

R. Parque dos Franceses, 700

About Candidate

With over 12 years of experience in design, I specialize in User Experience (UX) Design, Project Management, and Agile Methodologies. Currently, I excel as a UX Design Consultant, where my mission is to assist in developing innovative projects that resonate with user needs. My diverse experience spans sectors such as healthcare, industry, retail, education, and entertainment, providing me with a holistic view to create user-centered design solutions.

As the co-founder of Indikko, an innovative startup offering on-demand beauty and retail services in Manaus, I applied my project management and design strategy to craft experiences that delighted and retained customers. Actively involved in the tech community, I contribute as an organizer for the Google Developer Group and serve as a WTM Ambassador. I am recognized as a TOP 1% Mentor by ADPLIST and a TOP 3 Mentor by the Jaraqui Graúdo community, where I actively support the development of new talents through talks and mentorship.

Today, I help companies and professionals design user-centered experiences, enhancing usability and customer satisfaction through innovative and strategic design.

Offered Solutions:

📍 UX Design Consultancy, Product Design, Service Design, Interaction Design, UX Research, Visual Design, and Project Management
📍 Mentorship in Design, Career Development, and Agile Methodologies for UX
📍 Facilitation of workshops and professional training

Links
https://uxcamilafalabella.myportfolio.com/

Education

M
Master´s Degree 2019
CESAR School

Digital Artifacts

M
MBA Project Management 2022
Universidade Anhembi Morumbi

MBA in Project Management aims to present a look at the stages of project design and implementation, than the professional has more autonomy in proposing solutions in the face of the market's day-to-day challenges.

P
Post Graduation Didactic Higher Education 2012
CIESA

Metodology

P
Post Graduation Didactic Design and Marketing 2012
Martha Falcão Wyden

Design and Education, Communication and Design, Design and Business.

B
Bachelors 2009
Martha Falcão Wyden

Design

Experiences

U
UX Designer Senior Mar 2022 - Dez 2023
Philips

As Senior User Experience Designer at Philips on the HIS / Tasy Health System. Philips Healthcare experience designing experiences through design strategy, interaction design, Usability test, Research, User flows, stakeholder validation, wireframe, design guidelines, and high-fidelity prototype. Proficiency in analytical abilities, enabling a comprehensive grasp of design challenges, formulation of effective problem-solving methodologies, and the application of innovative problem-solving techniques. Expertise in devising user-centric strategies, innovations, solutions, and experiences, followed by rigorous user testing and validation. Aptitude for generating proposals and solutions aligned with specified requirements. Demonstrated proficiency in collaborative teamwork and the ability to articulate and defend a specific viewpoint with clarity. Collaborative engagement with business stakeholders, characterized by concise and transparent communication.

U
UX Designer Senior Consultant Out 2020 - Mar 2022
Selecionar

Works as Senior User Experience Researcher Designer Consultant at Philips on the Tasy Health System. Philips Healthcare experience Designing experiences that enrich people’s lives, stimulate their senses and extend their capabilities. Usability test, Research, user flows, stakeholder validation, wireframe, design guidelines, and high-fidelity prototype, product strategy.

U
UX Designer Ago 2019 - Ago 2020
CITS

Research, Generation of ideas, planning, metrics, validation, MVP, User testing, Prototyping, Flowchart, Mind Map, User journey map, Competitive analysis, Analysis of competitors' products, Visual mockup, Conceptual model, Personas.

P
Project Leader Set 2020 - Out 2020
CITS

Project Leader of Development team between Tecnologia Educacional and CITS Amazonas Monitoring the team's work by managing conflicts and choosing strategic choices for decision making. - Adoption and organization of agile teams - Team motivation - Management, defining workflow, monitoring and delivery team activities - Alignment with quality assurance tests on the final product - Customer communication

C
Co-founder & Designer Mar 2017 - Fev 2019
Indikko

A startup that offers beauty services at home, a "marketplace of professionals"! UI & UX design, Web design, Mobile & responsive design.

P
Professor Fev 2013 - Dez 2015
Uninorte, Martha Falcão, Fametro

Professor at Institutes for Design and Architecture courses.

L
Lead User Experience Designer Consultant April 2024 - September 2024
IPDEC

- Conducted extensive usability testing and implemented feedback-driven adjustments to optimize interface effectiveness. -Facilitated collaborative sessions with clients and design teams to refine design systems, screens, and workflows, while also creating detailed documentation, including style guides and interface components, to support the design process. - Developed comprehensive user flows, navigation maps, and high-fidelity wireframes using Figma and spearheaded technological improvements for the NPI process, evaluating solutions and mitigating risks to enhance UX and interface usability.

S
Senior Experience Designer November 2024 - Actual
R/GA

Performing on Google Project the role of UX Research, focusing on heuristic evaluation and analysis with an emphasis on Insights and Accessibility, identifying suggestions to improve usability in interface design

Skills

Figma
Design Patterns
Journey Mapping
Product Discovery
Problem solving
Leadership
Documentation
Agile Mehodologies
Interaction design
Research
Usability Testing

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