Camila

I am a Senior Product Manager with extensive experience in developing and managing digital products, specializing in B2B platforms and e-commerce. My expertise includes a wide range of projects from user interface refactoring to data product development. My primary focus is on enhancing customer experience and optimizing conversion processes to drive business success.

At iFood, I have led significant initiatives that have yielded impressive results. For instance, I spearheaded the refactoring of the cart and checkout process for the iFood Shop app, which resulted in a substantial increase in conversion rates. Additionally, I improved the Performance screen on the Partner Portal, boosting the Customer Satisfaction Score (CSAT) from 52 to 79 within five months.

I am skilled in agile methodologies, ensuring efficient sprint planning and backlog management. My data analysis capabilities enable me to conduct A/B testing, set and track key performance indicators (KPIs), and achieve objectives and key results (OKRs). Furthermore, I excel in cross-functional team leadership, effectively managing stakeholders and fostering collaboration among diverse teams.

With a proven track record of enhancing performance metrics and customer satisfaction, I bring a comprehensive and results-driven approach to product management. My goal is to continue driving innovation and delivering exceptional value to customers and stakeholders alike.

Key Competencies:
– Product Management: Product lifecycle management, roadmap planning, feature prioritization.
– Agile Methodologies: Scrum, sprint planning, backlog management.
– Data Analysis: A/B testing, KPIs, OKRs, data analysis.
– User Experience (UX): User stories, UX/UI design, customer feedback.
– Team Leadership: Stakeholder management, cross-functional team leadership.