Léo Ruas
About Candidate
With over 10 years of experience as a Graphic Designer, I have transitioned into the field of Service Design, currently working with MJV Innovation & Technology’s international team. I specialize in delivering innovative solutions for high-profile clients such as Coca-Cola.
My expertise spans across various industries, including C-Stores, beverages and foodservice, where I have projects on consumer trends analysis and user research for marketing and analytics tools. We have developed strategic implementations for new frameworks and tools, focusing on enhancing user experience and driving business growth.
Key Projects:
– Conducted user research for marketing & analytics tools, ideating new possibilities for future development.
– Created engaging storytelling to enhance employee engagement and successfully implement new tools and strategies.
– Analyzed consumer trends to provide actionable business intelligence for stakeholders, ensuring informed decision-making.
My skill set includes user-centered design, strategic thinking, and effective communication, all aimed at creating value and improving operational efficiency for clients. I am passionate about leveraging design to solve complex problems and drive meaningful innovation.
Links
Education
Experiences
• Conducted user research for marketing and analytics tools, evaluating past performance and ideating innovative solutions for new tool development. • Created and implemented storytelling strategies to enhance employee engagement and facilitate the adoption of new tools and frameworks. • Analyzed consumer trends and provided business intelligence to stakeholders, supporting informed decision-making and strategic planning. • Collaborated with the international team to deliver high-quality service design solutions for Coca-Cola, ensuring alignment with client needs and industry standards.
• Institutional design projects, promoting better integration between the Institute’s sectors and the surrounding community.