Túlio Campos

Managed the discovery process and concept creation for a new project for a client in the construction field.- Led the discovery phase by conducting comprehensive market research, competitive analysis, and user interviews to understand the needs and pain points of stakeholders and end-users. - Collaborated closely with cross-functional teams to gather insights and define project goals aligned with the client's strategic objectives. - Applied user-centered design principles to create personas, user journeys, and empathy maps that informed the project’s direction and design decisions. - Facilitated brainstorming sessions and workshops to generate innovative ideas and concepts for the project.

Worked in the design team responsible for the Estate Planning for Origin's platform, being mainly responsible for the product's dashboard and document management features.- Collaborated with stakeholders to define the vision and objectives for the estate planning tool’s dashboard and document management features. - Designed a clean, intuitive dashboard interface that provides users with an at-a-glance overview of their estate planning progress. - Created wireframes, mockups, and high-fidelity prototypes of the estate planning tool, focusing on a user-friendly and intuitive interface. - Worked closely with developers to ensure the design was implemented accurately and efficiently, maintaining the integrity of the user experience.

Built a comprehensive Design System and new features for Eos Loan's B2B solar financing platform.- Analyzed market trends, competitive analysis, and user feedback to inform design decisions and strategy. - Established design principles, typography, color palettes, and component libraries to streamline development and ensure scalability of design system - Collaborated closely with product managers and engineers to ideate new features and enhancements aligned with business objectives. - Created wireframes, mockups, and interactive prototypes to visualize and iterate on new features, ensuring usability and functionality.

Designed a dashboard for Solfácil Mais, the benefits program for partner integrators, as well as a new product concept for a SaaS tool to boost partner sales. Responsible for:- Conducted extensive user research to understand the needs and preferences of partner integrators. - Analyzed feedback and behavior patterns to identify key motivators for engagement and retention. - Collaborated with stakeholders to define the vision and goals of each product. - Created high-fidelity prototypes of interfaces, ensuring a seamless user experience. - Conducted usability testing sessions with potential users to gather feedback on the prototypes. - Worked closely with the development team to ensure the design was implemented accurately and efficiently.

As a designer, worked on the main experience of a SaaS mobile platform focused on improving the user's health habits. I was responsible for:- Conducted in-depth user research to understand the needs, challenges, and preferences of users seeking health and wellness solutions. - Collaborated with stakeholders to define the vision and objectives of Vitat as a comprehensive health and wellness platform. - Developed wireframes, mockups, and high-fidelity prototypes of the platform, ensuring a user-friendly and visually appealing interface. - Worked with content creators and health experts to design an engaging and informative content layout. - Collaborated with cross-functional teams, including developers, marketing, and content specialists, to ensure the design vision was accurately executed.

Designed better experiences for a community of over 20 million people in the largest weight loss platform in Latin America. Built platforms and products that changed habits and cared for the physical and mental health of all users, from ideation to implementation.- Designed the overall experience and interactions for new features of our apps - Managed design systems and component libraries - Collaborated with the CX and product teams in user research - Created user flows - Designed landing pages and content for marketing