Ana Paula Bartholomeu

I develop 360º creative campaigns and projects, combining strategy, branding, and multiplatform content (including real-time activations). I have a collaborative mindset and work closely with technology, PR, media, and product teams, always focused on performance, brand consistency, and innovation. I bring both strategic and aesthetic vision, backed by a strong background in design, art direction, and data-driven storytelling. I’m constantly exploring new ways of creating, including the creative use of artificial intelligence. Curiosity, relevance, authenticity, and visual excellence are at the core of everything I do.I develop 360º creative campaigns and projects, combining strategy, branding, and multiplatform content (including real-time activations). I have a collaborative mindset and work closely with technology, PR, media, and product teams, always focused on performance, brand consistency, and innovation. I bring both strategic and aesthetic vision, backed by a strong background in design, art direction, and data-driven storytelling. I’m constantly exploring new ways of creating, including the creative use of artificial intelligence. Curiosity, relevance, authenticity, and visual excellence are at the core of everything I do.