Rodrigo Martins
About Candidate
I am Brazilian and have 20 years of experience in brand, content, growth, and performance
strategies. I have worked with both global and local startups, as well as some of the largest media outlets in Latin America. Additionally, I am a speaker and content creator at LinkedIn.
Links
Education
Experiences
Responsible for leading and structuring the SaaS B2B Marketing team at the edtech owned by Falconi, the leading Brazilian consulting firm. Focus on SEO, paid media, and CRM. Managed the planning of strategy and goals for the department alongside the board of directors. Coordinated multidisciplinary squads with Marketing, Sales, Product, Tech, and CS teams. Achieved 100% growth in MQLs and qualification rate for SQLs within 6 months
I led the go-to-market and growth strategies at the B2B SaaS foodtech owned by brands like McDonald's, Domino's, Outback, National Beef, among others. I structured the team with a focus on inbound, content, e-commerce, performance, product-led growth, PR, and events, collaborating with sales, CS, and product teams to generate leads, awareness, and self-service sales.
I led a distributed team of leaders, analysts, and freelancers from North and Latin America in the content marketing strategy for the US, Brazil, and Mexico. I managed SEO, editorial, PR, and rich content, achieving 7 million monthly visitors globally and a 250% growth in the US. I oversaw global PR campaigns and a newsletter that reached 70,000 subscribers.
I led branding, growth, and performance for Thinkseg and Bidu, two of the most innovative brands globally recognized by FinTech Global. I managed a team of coordinators, specialists, analysts, freelancers, and agencies focused on Inbound, SEO, CRM, social media, UX, paid media, and other disciplines, achieving a 250% growth in traffic and a 300% increase in self-service sales.
Responsible for the growth strategy and digital channels for over 50 brands of the leading publishing company in Brazil - Veja, Exame, HuffPost, Capricho, Superinteressante, Playboy, Claudia, Elle, among others. Led social media, branded content, SEO, email marketing, and other strategies that increased external traffic share from 35% to 75% in 3 years.
As a pioneer in social media, I implemented and managed a social media and blog team and strategy for the leading Brazilian newspaper, increasing demand generation from these channels from zero to 50% of overall website traffic. Previously, as a digital culture reporter, I interviewed icons of the digital scene such as Mark Zuckerberg, and Lawrence Lessig.